Bose: Work From Wherever
You can click here to see the 30 page deck
our professor required for this project.
(But don’t because it’s really boring)
BRIEF: Bose lacks an identity in a saturated audio market. Athletes buy Beats. Fashionistas buy AirPods. Budgeters buy Skullcandy. Target a unique market for Bose’s QuietComfort noise-cancelling headphone series.
EXECUTION: We made Bose the brand of the young professional. Using digital channels and OOH, we let 20-30 year-old workaholics know that with QuietComfort, you can get shhhh done anywhere.
Curated playlists for all of your busy day
LinkedIn content highlighting how to break into specific industries