Sir Kensington’s: Fancy Some

• My dad told me when I was a kid

• that eating mayo makes people go bald.

• I don’t believe him, but I also won’t risk it.

BRIEF: The world is full of choices, except when it comes to condiments. There always seem to be the same ketchup, mustard and mayo brands. Offer consumers a more refined condiment option.

EXECUTION: Upscale restaurants are notorious for giving average foods classy names. We give people an actual reason to upgrade their food’s name. A fancier condiment makes for a fancier meal.