Duolingo: DuoMode

• Duo the Owl was great to work with

• but the fame really got to his head.

• Now he barely remembers hoo I am.

BRIEF: Get Gen Z and Millennials excited to sign up for Duolingo by tapping into their fandoms and helping them get more out of what they love.

EXECUTION: We partnered with Netflix to create DuoMode. A new way to learn language while streaming your favorite foreign shows.

Partners: Hailey Joseph, Derek Lamer, Josh Svoboda, Scott Bandler