Dove: We Are For Real

• And now to tackle the deep sociological issues

• surrounding ethics in the beauty industry…

• Four unemployed dudes and Hailey.

BRIEF: As the Real Beauty campaign turns 20 this year, reaffirm Dove’s commitment to beauty by coming up with an idea that will have a positive impact for the next 20 years.

EXECUTION: We developed a verification mark that guarantees real, unaltered beauty—and an interactive site that helps you sort out what’s real and what’s fake online.

Partners: Hailey Joseph, Derek Lamer, Josh Svoboda, Scott Bandler