Trojan: Condom Canvas

• I really hope it won’t be weird

• if I have to talk about condoms

• in a job interview now.

BRIEF: Studies show that Americans are having less sex. The internet has provided so many distractions that people need to be reminded of the connections, health benefits, and fun that comes with sex.

EXECUTION: We released a campaign featuring condom wrapper art. In addition to OOH, social, and niche collector items, we let people make their own art with our online Condom Canvas website.