NotCo NotHangover: 30% of a Bad Thing

  • There’s nothing worse than a hangover.

  • Well except death, racism, war, blue cheese…

  • Ok some things are worse than a hangover.

BRIEF: NotCo is developing a wellness shot that can reduce hangovers by up to 70%. Create a radio campaign to launch this miracle product. (Oh, and yes, this is a real thing)

EXECUTION: Whether its a hangover or any other type of pain… only experiencing 30% of it is a win.

Performed by Mike Rovner, Michael Stoopack, Derek Lamer, Scott Bandler, Calista Requio, and myself

Product mockups: NOT GETTING HANGXIOUS (grape), NOT IN BED TIL 3PM (watermelon), NOT HUGGING TOILETS (lime)

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